The promo project, which will advertise Greece as the number one destination for this summer, was officially presented today by the government.
The video is dominated by blue… as Greece is famous for its seas while emphasizing that "Greek summer"It's not just the sun and the sea."
The 40-second video is expected to travel around the world to help and develop tourism in GREECE.
The philosophy of the campaign is as follows:
This summer will not be the same.
The global health crisis has changed almost everything.
The way we live, the way we work, the way we go on vacation ...
That is why the Greek campaign for the summer of 2020 will be different.
Because what sets us apart today is that we did it.
We gained recognition and respect.
Now, we have the opportunity to take advantage of this collective success.
Send a message of optimism and anticipation…
A message from Greece to the whole world, focusing on a new brand:
The Greek Summer - Greek Summer.
The Greek summer is not just the sun and the sea.
Other countries have the same.
Greek summer is a state of happiness beyond seasons and places.
It is this unique feeling that you feel when you are with those you love, when you become one with nature and you feel freedom inside you.
And since Greek summer is an emotion, you can feel it at any time, anywhere in the world.
Big and multi-level bet this year for tourism, which is definitely difficult to win for our country, but not impossible!
(For more information)
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